Urbanization accelerates the potential for custom furniture consumption

Since the beginning of this year, many first-line furniture brands have adjusted their marketing strategies, on the one hand to upgrade the products in the first-line market, and on the other hand to increase the development of the third- and fourth-tier markets. Sina home survey found that due to factors such as lower profits in the furniture industry, reduced exports, and rising costs, many furniture companies have gradually begun to transform, or export to domestic sales, or sinking channels, or enter the custom industry.

Seize the third and fourth tier markets

As the core driving force for China to promote the economy and promote social transformation, urbanization has been identified as an important strategy by the government's decision-making level at the beginning of this year, and the continuous increase in fixed-asset investment has also led to the construction of public infrastructure. Demand.

Che Jianxin, chairman of Red Star Macalline, said at the beginning of the year that with the continuous advancement of the country's urbanization construction, the town will become a livable place with higher quality, which will stimulate the domestic demand market, and the home industry will benefit from it. Usher in a new round of development. “At present, it seems that the less advanced prefecture-level cities and the top 100 county-level cities are the focus of urbanization development, which is also the opportunity for the home furnishing industry.”

The huge dividend brought about by urbanization has made furniture people eager to move. Some furniture companies have already smelled the business opportunities of urbanization. They took the initiative to gradually sink the sales channels and seize the third- and fourth-tier markets.

According to Li Yueshun, the general manager of Yi Simengsha, the number of stores opened in the third- and fourth-tier cities reached 40 this year, accounting for nearly half of the total number of stores. “The country has vigorously promoted urbanization and brought great opportunities to the furniture industry.” Li Yueshun said.

At the beginning of March this year, Zhang Keqin, the general manager of Xilinmen, said that Xilinmen is expected to open 200 stores this year and plan to sink into third- and fourth-tier cities. Zhang Keqin said that the overall low growth of the mattress industry last year was mainly due to the lagging influence of real estate regulation. However, with the spread of urbanization construction and the improvement of people's living standards, the demand for mattresses in the third- and fourth-line urban residents and even the vast rural areas may increase substantially.

According to industry analysts, in the next 20 years, urbanization will become an important driving force for the rapid development of China's furniture industry. In addition to first- and second-tier cities, the demand for third- and fourth-tier cities will also rise sharply.

Product line differentiation is intensifying

With the intensification of competition in first- and second-tier cities and the deep cultivation of third- and fourth-tier cities, the differentiation of furniture companies in different cities has gradually intensified.

"In terms of products, in the first and second tier cities, we pay attention to the creation of high-end products and the overall bedroom facilities, such as matching wardrobes and drawers; in the third- and fourth-tier cities, we mainly promote some products that are close to the people, so that we can catch consumers more. The demand point." Li Yueshun said that the market in the third- and fourth-tier cities is very big, depending on whether the company can seize it.

Qu Nini, vice president of Qumei, said that there are more than 20 series of Qumei products. From materials, they can be divided into plate, board and wood, solid wood series furniture. According to the size of the store and the purchasing power of each city, the product layout is slightly different. In the first- and second-tier cities, while ensuring the reasonable ratio of wood furniture and solid wood furniture, it will also increase the proportion of solid wood furniture such as Cournot-French, such as China, while the third- and fourth-tier cities are mainly made of wood furniture.

In the first-tier cities such as Beijing, Shanghai, and Guangzhou, due to market pressure, many panel furniture brands began to transform, and home stores also adapted to the market trend, gradually adjusting the proportion of panel furniture in the store.

In the second half of the year, the home of the company announced the opening of the “European and American Family” project, and the mainstream European and American classical furniture brands in the market, providing consumers with “one-stop” purchase services for European and American classical furniture. At the same time, Chengwai Cheng also began to create a new 50,000-60 square meters European and American furniture museum. The original “European and American Furniture World” outside the city will be moved to the museum after re-branding.

Custom furniture into industry trends

During this year's Shenzhen Furniture Fair, the show first launched a high-end custom furniture pavilion, which made the custom home get the attention of the industry. Although custom furniture has been in the country for more than ten years, it still belongs to the emerging industry, accounting for about 10% of the entire furniture market, and has great development potential.

In September, the National Solidarity Industry Committee of the Furniture Industry Association of the National Federation of Industry and Commerce released the “2013 White Paper on the Development and Consumption of China's Customized Home Furnishing Industry”. According to the survey, among the 100 million urban households in China, the overall kitchen, cloakroom, private wine cellar and other ownership rates are only 6.8%, which is far lower than the average of 35% in developed countries.

The survey also revealed that about 29% of urban households said they would purchase and install a whole home in the next three to five years. In the next five years, the total demand or intentional purchase volume of China's overall custom homes will be about 29 million sets, with an average of 5.8 million sets per year. There are indications that the development space of China's customized home furnishing industry in the 21st century is very huge and the development prospects are very broad.

Zhang Chuanxi, executive president and secretary general of the National Federation of Industry and Commerce Furniture and Decoration Industry Association, said that at present, 10% of foreign panel furniture is custom furniture, while domestic panel furniture is basically finished furniture. I believe that the customization of panel furniture in the future will be a trend. . Zhang Chuanxi said that he visited more than 20 furniture companies in early August this year, and nearly half of them were making custom furniture. “Many of the original finished home and overall home businesses are now transforming to be customized.”

Wu Nani said that Qumei launched the B8 3D e-commerce platform last year, and the core concept is limited customization. Customized furniture meets the needs of consumers and meets the needs of making full use of space. Therefore, the market sales of B8 is very hot. Because of this, Qumei also specially updated and expanded the production line of B8 furniture in August this year. Meet the rising demand.

Animal series pillows, can be used as sleeping pillows, can also be placed in the living room or room as decorations. Plush toys can be said to have been a female student's nemesis, no matter how much a woman is, as long as a girl meets the soft, dull animal sleeping pillow as if the heart is melting. The lovely fashionable animal sleeping pillow can not only accompany you day and night in every single day of your loneliness, but also bring you warmth and dependence, soft, budding, conquering the hearts of people who like it one after another. We have professional designers, you can design according to your requirements, you only need to provide pictures (physical or graphic) can be customized. All production products can be labeled with cloth, embroidered with trademarks, so that each product has company information, has its own brand, gifts more valuable, enhance the visibility of enterprises. Our products are exported to many countries, such as Japan, Europe and the United States. All raw materials are environmentally friendly. With people's constant pursuit of high quality lifestyle, Plush pillows are more and more used in modern home decoration.

Animal Series Pillow

Cloth introduction:

Fabric Display

1.Yarn-dyed cloth: the structure of the silk thread is well shaped. The appearance is similar to 5 pieces of satin and 8 pieces of satin. The density is better than 5 pieces of satin and 8 pieces of satin. Specifications are generally 75 * 100D, 75 * 150D and so on. The raw material of tinted cloth: it can be cotton, blended or polyester, or pure chemical fiber, which is formed by the different organization of the fabric. The product that lubricious ding bu makes popularity is wide, glossiness drape feels good, feel soft. Elastic colored butyl cloth "adopts polyester FDY dayou light 50D*DTY75D+ spandex 40D as the raw material, and USES satin weave weave in the jet loom. Because the warp thread adopts dayou light silk, the cloth surface has charm, and occupies a place in the recent fabric market with the advantages of lightness, smoothness, elasticity, comfort and luster. Polyester low-elastic silk is the raw material, the fabric structure USES satin plain grain to change the texture, woven on the air jet loom, grey cloth and then after desizing, pre-shrinking, softness and other treatment, the fabric permeability is particularly good, and feel soft and smooth, fabric width is 150cm. Design and color d set comfort, modern sense, artistic sense in one of the new fabrics

2. Non-woven fabrics: They are directional or random fibers. They are a new generation of environmental protection materials. They are moisture-proof, breathable, flexible, light, non-combustion-supporting, easy to decompose, non-toxic, non-irritating and colorful.

3. Twill: various twill fabrics are used to make the surface of the fabric show oblique lines formed by warp or weft floating lines. Twill is a medium thickness denim, there are two kinds of thick, fine (20-40 pieces), are using 2/1 left twill organization, texture than plain cloth slightly thick soft, front lines clear.

4, rabbit wool: rabbit wool fiber scales are relatively smooth. Soft sex, hygroscopicity, do not have a ball, also be rabbit flannelette material underwear rises in recent years one of main reasons. Rabbit hair belongs to amino acid protein fiber, which is similar to the composition and structure of human skin, has a good skin-friendly feeling, and has the function of maintaining animal life.

5, crystal super soft wool surface to be more delicate, feel better. High density between fibers, strong three-dimensional sense of hair, beautiful appearance, compared with the original super soft, glossiness is higher, feel more soft and thick, fine texture, environmental protection and so on.

6, wool fabrics have a velveteen, velvet, velvet, cluster flannelette, polyester silk fabrics flannelette flannelette, knitted fabrics, cotton fabrics flannelette velvet, velvet fabrics, warp knitted fabrics flannelette (new varieties, with 50 d polyester yarn and polyester FDY such DTY75D / 36 f/strong mesh as raw material, using the knitting chain structure, fabrics successively after scouring desizing, finalize the design, dyeing, softening, stenter stereotypes, such as deep processing), hole ring flannelette, super soft plush cloth (the latest varieties), short plush cloth (the latest varieties)


Our company is equipped with advanced production machines and complete inspection machines to improve production efficiency and quality. Our aim is to provide the best service, the fastest delivery time, high quality products and low price quotation to all customers.

Animal Series Pillow

Animal Series Pillow,Animals Printed Series Pillow,Colorful Animal Pillow,Kids Animal Pillow

SHEN ZHEN HAO XIAN LONG TECHNOLGY.CO.,LTD , https://www.haoxianlongtoys.com

Posted on